The Future Factory

Rebrand Animations

The Future Factory is a lead generation company working with creative agencies. In short, it helps people find new business. The Future Factory believes that people buy from people, not from pushy selling, cold calling or mass mailing.

The new identity created by Dutch Scot takes this philosophy as a starting point and deliberately juxtaposes it with a playful visual language that speaks to the ‘factory’ element of its name. The logos take the form of a variety of animated typographic conveyor belts that I animated to be Lottie compliant. These animations site within The Future Factory website.

The Future Factory rebrand won 2 pencils at the D&AD 2023 awards.