Oliver Sin


The Stepping Up Initiative


The Stepping Up Initiative is a United States initiative to reduce the number of people with mental illnesses within jails.

Each year, there are an estimated 2 million people with serious mental illnesses admitted to jails across the nation. That’s equivalent to the populations of Vermont and New Hampshire combined. Almost three-quarters of these adults also have drug and alcohol use problems. Once incarcerated, individuals with mental illnesses tend to stay longer in jail and upon release are at a higher risk of returning to incarceration than those without these illnesses.

IV brought me onboard to visualise and animate this all important explainer motion piece for The Council of State Governments to help portray their initiative in combating mental illnesses in jails.


Designs and Concepts


Client - The Council of State Governments
Creative Director - Zac Dixon
Executive Producer - Samuel Cowden
Producer - Austin Harrison
Design & Animation - Oliver Sin
Writer - Samuel Cowden
Sound Design - Niko Xidas
Voice Over - William Marshall
Music - Vincent Tone