Apple

Today Tab ‘Fitober’

This time, Apple Taiwan were in need for a series of Apple App Store stories for 2024 October’s Today Tab. Themed around fitness, they aimed to aid their App Store audience in finding fitness apps in helping achieve their fitness goals. Whether through guidebooks, mental health or exercise apps, we needed to engage the viewer’s eyes towards them.

Working alongside the Taiwan Apple team, I produced 4 separate illustrative app stories for Tiktok, Hikingbook, SeeMi and Rumbo for their October campaign called ‘Fitober’. Exploring different ideas, compositions and colour palettes that worked harmoniously together.