Oliver Sin
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IBM 5in5

The City Will Help You Live In It

 


5 smart technology trends for the next 5 years: 'The city will help you live in it'

For citizens, smart phones enabled by cognitive systems will provide a digital key to the city. People can have fingertip access to information about everything that’s happening in the city, whether an experience is right for them, and how best to get there. Because the cognitive system has interacted with citizens continuously, it knows what they like—and can present them with options they might not find easily.

 
 

Designs and Concepts

 
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Client - IBM
Agency - Ogilvy NY
Production Company - Blacklist
Studio - Man vs Magnet
Director - Matt Smithson
Exec. Producers - Adina Sales / Andrew Linsk
Producer - Nathan Jew
Design - Oliver Sin / Sara Bennett
Animation - Oliver Sin / Sara Bennett
Narrator - Mo Rocca
Music - Sonic Union