IBM 5in5

The City Will Help You Live In It

5 smart technology trends for the next 5 years: 'The city will help you live in it'

For citizens, smart phones enabled by cognitive systems will provide a digital key to the city. People can have fingertip access to information about everything that’s happening in the city, whether an experience is right for them, and how best to get there. Because the cognitive system has interacted with citizens continuously, it knows what they like—and can present them with options they might not find easily.

 

Designs & Concepts

 
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Client

IBM

Agency

Ogilvy NY

Production

Blacklist

Director

Matt Smithson

 
 

Design & Animation

Oliver Sin &
Sara Bennett

Narrator

Mo Rocca

Sound Design & Music

Sonic Union